Luiza Meinen, residing in Valparaíso de Goiás, carries the essence of her childhood and youth spent in the 'colônia' regions of Rio Grande do Sul, areas deeply influenced by German and Italian settlers. Growing up in places like Ibirubá and Cruz Alta, she was immersed in a world where family members were deeply connected to the land, cultivating crops and raising livestock for sustenance.

This hands-on experience with agriculture was complemented by festive gatherings at churches and family events, where the aroma of freshly prepared dishes was intoxicating. Luiza was always at the forefront, learning the art of making jams, jellies, and other delicacies. Her passion for baking and panification was nurtured by her family, and she was particularly enchanted by the intricate rituals of bread-making. In 2018, she established her own company, focusing on online sales. Today, she offers a Brazilian twist to traditional 'cucas' (a type of cake), adapting them in terms of fillings and shapes. Her offerings on iCook are seasonally inspired, ranging from traditional flavors to more innovative ones.