Lui Veronese's love for cooking began in his childhood, and his professional journey started in Brasília's restaurants. In 2008, an invitation to cook alongside global culinary giants like Juan Mari Arzak, Alex Atala, and Ferran Adrià in the Amazon opened doors to the world's top kitchens, including El Bulli, Arzak, and El Celler de Can Roca.

With advanced training from renowned institutions and experiences in prestigious restaurants, Lui returned to Brazil, making waves in the culinary scene. His dish for iCook, the Ceviche, is a delightful twist on the Peruvian classic, showcasing his innovative approach to traditional flavors.